Experience:  5+ Years

Location: Pune

Core Responsibilities:

• Develop effective strategies for search engine optimization, including on-page and off-page tactics.
• Establish frameworks and processes for SEO implementation across teams to ensure optimal results.
• Recruit, mentor, and supervise a team of SEO experts, providing guidance and support.
• Lead SEO strategies, defining budget, resources, and success metrics for both on-page and off-page efforts.
• Dive deep into SEO reporting, improving data quality and creating funnel reports as needed, and defining tasks for teams on a weekly, monthly, and quarterly basis.
• Perform keyword research aligned with the Ideal Customer Profile (ICP) and possess a strong grasp of technical SEO.
• Analyze SEO insights and compile comprehensive reports covering audience, traffic, views, clicks, rankings, and more.
• Collaborate closely with the Content Team to develop a content pipeline, securing necessary resources with management buy-in.

• Preference and Experience:
• 5 or more years of experience as an SEO Manager or similar role, preferably with 2-3 years in the Finance industry.
• Proven track record of managing teams and achieving ranking improvements in competitive markets.
• Proficiency in tools such as Ahrefs, SEMRush, Google Analytics, Search Console, and Google Sheets.
• Knowledge of standard and current SEO practices, HTML/CSS, and experience with Google Tag Manager and Google Data Studio is advantageous.
• Excellent communication, leadership, and organizational skills.
• Strong numerical aptitude, analytical mindset, and a sense of ownership towards performance and company success.